Strategy ◆ Impact ◆ Growth
NB Consultancy is a Dubai-based advisory firm working with leadership teams on growth, brand, reputation and executive counsel.
The senior people you meet are the people who do the work.
Our advice draws on years of running businesses, brands and teams ourselves.
Working knowledge of markets, partners and stakeholders across the Gulf, Turkey, Central Asia and the Caucasus.
A single point of accountability, backed by a vetted network of specialists we bring in only where they add value.
Three ways we help leadership teams grow, build trust and lead with clarity.
Who we work withWe work with companies and the leaders who run them, B2B and B2C, from regional champions to international businesses entering or growing across the Gulf, Turkey, Central Asia and the Caucasus.
For companies entering or scaling across the Gulf, Turkey, Central Asia and the Caucasus, ending in a plan your team can own and execute.
For organisations that need to be understood and trusted by customers, partners, regulators and talent, from positioning and narrative through to campaigns, launches and digital content.
One-to-one counsel for CEOs, GMs and CMOs, delivered personally by our founder.
Founded in Dubai in 2026 by Nazlı Berberoğlu, with 20 years of senior commercial leadership across the region, most recently at The Coca-Cola Company.
Nazlı on LinkedIn ↗Our partners bring deep, hands-on expertise that extends what we deliver for clients, from strategy through to launch.
Osman is a senior executive with deep experience in international trade and industrial investment, specialising in strategic planning, building and running manufacturing operations, business development and marketing management. After an academic career at Boğaziçi and Yıldız Universities, he held leadership roles at Alarko and the Yaşar Group, including General Manager of Yadex GmbH in Frankfurt and of Türk Tuborg. He went on to lead Abalıoğlu Tekstil, then served the Anadolu Group as Export Director of Efes Pilsen and General Manager of Efes Kazakhstan. He has planned and led plant launches, capacity expansions, brand launches and entry into export markets. He speaks Turkish, English, German and Russian.
Erman is a commercial strategy and growth leader with long experience in business expansion across fast-moving consumer goods, hotels, restaurants and cafes, and quick-service restaurants. Within the Coca-Cola system he led national and regional on-premise business, building commercial strategy and key account growth with leading hotel groups, restaurant chains, cafes, entertainment venues and national accounts. His expertise spans the entire hotel, restaurant and cafe ecosystem, combining deep channel knowledge with wide experience managing international and local brands in highly competitive markets. He then joined TAB Gıda as Franchise Sales & Operations Director, leading the commercial and operational performance of one of the region's largest quick-service restaurant franchise portfolios, including Burger King and other global brands. Today Erman advises companies on market expansion, commercial strategy, route-to-market design, channel development, franchise growth and operational transformation. Bringing together the supplier and operator perspectives, he helps organisations build scalable commercial capabilities, strengthen channel performance and deliver sustainable growth across the Middle East and emerging markets.
Associate Partners are independent specialists who collaborate with NB Consultancy on specific engagements.
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